Wednesday, October 20, 2010

Zip Code Breakdown

This Website allows you to enter your zip code and it supposable gives you a marketing segment breakdown of your zip code.
This is accurate to a degree with a few exceptions such as my parents obviously have kids and they are not so much hunters. I like how under lifestyle traits it just assumes we all go hunting with guns and read Bassmaster. Also my parents and I hate NASCAR! As far as income job types home ownership ect it is somewhat accurate.
 
Upper-Mid, Middle Age w/o Kids
Like the old Andy Griffith Show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, upper-middle-class couples like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks.
  Social Group:  Country Comfort

  Lifestage Group:  Midlife Success

2009 Statistics:
US Households: 2,780,296 (2.41%)
Median HH Income: $55,272 
Lifestyle Traits
  Shop at Sherwin-Williams
  Go hunting with a gun
  Read Bassmaster
  Watch Daytona 500
  GMC Sierra Diesel
Demographics Traits:
Urbanicity:
Town/Rural
Income:
Upper-Mid
Income Producing Assets:
Above Avg.
Age Ranges:
<55
Presence of Kids:
HH w/o Kids
Homeownership:
Mostly Owners
Employment Levels:
BC, Service, Mix
Education Levels:
Some College
Ethnic Diversity:
White

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